Our Story

Our mother embarked on a mission to share the timeless beauty of South Asian fashion with the world, starting in Hong Kong. Her resilience and entrepreneurial spirit, despite limited resources, laid the foundation for ZARF.

We are committed to inspire women of all ethnicities to drive positive change globally, to bring the vibrant, rich tapestry of South Asian fashion to the global stage, empowering women of all ethnicities to embrace and express their unique identities through our curated collections.